Let's first briefly describe the industry--it's young. People who are into llamas have usually entered the business later in life. Llama owners are typically well educated business and professional people with a better than average income.

In marketing your llamas you can (1) sell off the ranch, (2) sell over the internet, and (3) sell at major national auctions. The most prestigous of the major national auctions takes place in early April each year at the Heritage Place in Oklahoma City. It is the Spring Celebration LLama Sale.